Straight Talk
Market notes, neighborhood takes, and the occasional video. No noise.
From the desk
Nocatee vs. Julington Creek, FL: Prices, Fees & Schools
When people look in northern St. Johns, Nocatee and Julington Creek Plantation are usually the two names on the list. Both are big, well-known communities with strong St.…
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Is New Construction in Northeast Florida Right for You?
Navigating the new construction buying process. If you’ve been house hunting around Jacksonville, St. Johns, Clay, or Nassau lately, you’ve noticed how much of what’s out there is…
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Julington Creek vs. Julington Creek Plantation
Julington Creek Plantation, St. Johns County side of the creek. People search for both names and end up looking at two different places. Julington Creek is the waterway…
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5 Rate-Busting Strategies for Homebuyers in 2026
Five ways buyers are handling 2026 rates. Elevated rates in 2026 can make buying feel harder than it needs to. Sitting out is not free either. Rent does…
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